What is Human Centered Design?

You may have heard the term 'Human Centered Design' or perhaps 'Design Thinking'. Some are even starting to call it 'Redesign'. But what do these really mean? Although each could technically be described as encompassing slightly different things, they are all fundamentally the same. They embody using design principles to bring us through a special process of learning how to observe human interactions with a new eye, pull creativity out of the most reluctant people, collaborate across disciplines, and create cheap, physical manifestations of our solutions to test and refine to ensure they are sustainable. Below are some of our favorite explanations.   


"Leaders now look to innovation as a principal source of differentiation and competitive advantage; they would do well to incorporate design thinking into all phases of the process."

-Tim Brown, IDEO


Learn More

The Harvard Business Review features IDEO's Tim Brown on 'Design Thinking.'

The New York Times Magazine's Design Issue, 'Makeover Mania: Inside the 21st Century's Craze for Redesigning Everything.'

Glimmer: How Design Can Transform Your World, by Warren Berger