Average is useless (Presentation at aiga 2017) 

"Through my work as an inclusive design strategist, I discovered three concepts: First, average is useless. Second, if you want to make sure you stay ahead of the constantly evolving innovation curve, you need to design for disability and inclusion. Not because you want to make your products more accessible (although this is a great byproduct) but because it will help you uncover hidden needs and problems. Finally, we would be foolish not to capitalize on people with disabilities. Why? They experience the world in a unique way which leads them to develop skills that are valuable and rare."

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